The journey from The Sports Channel to Sky Sports, United Kingdom and Irelands leading sports channel.

Sky Sports is British Sky Broadcastings premier Round-the-clock sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and together with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra that exist as a Premium package above the basic Sky Sports. Since its creation in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has additionally been instrumental in making a paradigm shift in the organizational structure of sports broadcasting by being the first ones to support and encourage the Premier League to break away from the Football League in 1992 betting advice.

Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking a privileged sports channel initially. Sports programs were transmitted sometimes by this channel but instead of launching a sports channel of their very own, Sky Television chose to put money into Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed as one of its four channels.

British Sky Broadcasting and Sky Television declared a merger in 1990. Initially launched as British Sky Broadcasting, the Sports Channel was rebranded Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite television. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but continued to be available on the SES Astra platform.

Sky Sports soon developed into just about the most successful channels of the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, this was the 2nd channel in the Sky system that was encrypted through the Video Crypt system. Even though Sky Sports began by broadcasting sports including golf and rugby, it soon obtained the rights to air Italian and German League Football thereby improving its popularity base.

In 1992/93, with the formation of the Premier League, Sky Sports became the most favored sports channel following a purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for the period of five years.

Sky Sports also operates Sky Sports news, the Round-the-clock sports news channel which was launched in 1998. The look of this news channel was overhauled during 2007. This was just in time with the football season. Although the main structure of presentation was maintained, the color displays of the information box, the ticker at the bottom of the screen and the breaking news ticker were changed. A brand new studio, new theme tune and new title sequences were additionally a portion of the revamping. Nevertheless the broadcasting format continued to be at a 4:3 and did not get up-graded on the Widescreen 16:9 formats discover more.

Till date Sky Sports is related more with football compared to every other sports. It is perhaps because of this reason why this channel does have a tendency to suffer from some decrease in viewership throughout the summers when no football is played.